FAQs

There are two main goals of the campaign.

  • First is to capture and share the perspectives of women living and working in the UK on a scale that hasn’t been done before. We want to hear about women’s’ needs and wants and opinions all areas of society – not just women’s issues – from those that impact their lives at an individual level such as happiness, work and family all the way through to biggest global challenges we face like climate change, resource efficiency and ageing population
  • Secondly, we want the campaign to help make change happen. We want to be able to provide unprecedented insight and data so that these female perspectives become a clear mandate for change. We want to work with organisations that can use the data to inform business cases to engagement and lobbying strategies.

Any issues and topics that the crowd decide are important to them. The campaign is not driven by a particular agenda or point of view. Our mission is to capture as many different perspectives that are held by women as possible and to highlight where there is the greatest agreement.  

  • We hope that the report will generate rich debate and will also give organisations and people confidence to pursue change. If we can help, we will.  
  • We do have ambitions to make this platform available to organisations in other countries
  • Ultimately, we want this to be a genuine grassroots campaign so we will also wait and see what people say is most important to them.
  • You can answer the question, “what do you want?” via our digital postcard online at www.thisiswhatwomenwant.org 
  • You can also help us promote the campaign by sharing it with friends, colleagues and family.

You can help us promote the campaign so that we reach as many women as possible. You can also listen to, share and act upon the findings.  

We are interested in hearing from and sharing the views of people that identify as women because they remain under represented while society’s decision making institutions in the spheres of business, politics, media, science are dominated by men and the male perspective.  

At this stage we are re-running the original campaign on its 20th anniversary to see what has changed since 1996. Our intention is that once we’ve run the campaign in the UK that we package it up and make it available for organisations around the world who wish to capture and share the female perspective in their country.

The findings from the answers gathered will be made available to the public, the media and our partners.  No personal details will be shared without the prior permission of participants.  

As in 1996, we will bring the results to politicians, the media and other decision-makers seeking to give them a deeper understanding of women’s priorities today.

  • We will run an extensive PR and social media campaign so that as many women as possible become aware of it.
  • We will work with organisations that represent communities of women with different socio-economic and age groups and ask them to promote the campaign and encourage women to take part.
  • We are very keen to hear from anyone or any organisation that can help us spread the word and encourage engagement from all communities throughout the UK.
  • The campaign is an innovative collaboration between a number of organisations but is being driven and delivered by a partnership between We Are Women and Long Run Works.
  • We Are Women is a consultancy that is focused on understanding, reaching and engaging women. It is led by Sue Tibballs OBE, who was part of the founding team of What Women Want team in 1996, Jane Dennehy and Sarah Bond.
  • Long Run Works is an innovation and communications agency that makes stories to get people excited about change and grow good ideas faster. It believes the best way to do this is to bring together innovation (a new way of doing things) with purpose (having a positive impact on the world) through collaboration. It is led by Guy Pattison and Will Hill.
  • Oversight is provided by the What Women Want 2.0 governance board that includes representatives from We Are Women, Long Run Works and the campaign steering committee.
  • Our goal is to become a crowd-led campaign and a grassroots movement, so in time, what we do will increasingly be determined by what the crowd agrees on and is willing to help fund.   
  • We are delighted to have support at this stage of vInspired who are the campaign’s youth social action partner.
  • We have also been funded by Barrow Cadbury.
  • We have offers of support from organisations that can mobilise their communities. Some of these can be seen on our homepage. 
  • You can share the information about the campaign and encourage your female employees and colleagues to take part.
  • We are looking for sponsors who have a genuine desire to engage with the opportunities that female perspectives can provide in return for providing money and value in kind that can help us covers the costs of the campaign. We can offer a range of benefits in return, from branding and profile opportunities to access to the findings.

Please contact us at hello@thisiswhatwomenwant.org 

  • You can share the information about the campaign and encourage your female employees and colleagues to take part.
  • You can also become a community outreach partner or a special impact partner.

Please contact us at hello@thisiswhatwomenwant.org

  • Yes, in the future. Our aim is to complete the campaign in the UK first, before providing tools, templates and an account of what we’ve learned for organisations to use in overseas.

If you are interested in using the What Women Want campaign platform, please contact us at hello@thisiswhatwomenwant.org

  • We are able to capture every answer that is shared, which gives us a huge data set to mine for insights and solutions to help make change happen.
  • We will also be contacting participants to ask them if they would like to opt in to share their personal data with What Women Want 2.0’s campaign partners (who are listed on the homepage). This will be used to keep them updated with the campaign and the issues that they care most about. It will not be shared or sold to third parties and people can unsubscribe at any point in the future.
  • The goal of the campaign is not just to capture a female perspective but also to help make change happen as a result.
  • By attracting as many women as possible to tell us what they want, we hope to be able to collect an unprecedented level of information – insights and data – that can become a mandate for change.
  • We hope that the answers showing women’s needs, wants and desires can be used by our special impact partners to help them make change happen by strengthening their business cases, funding and engagement strategies
  • We hope the insights and findings that we collate and share in the Report at the end of the campaign will also inspire and equip organisations with the confidence and evidence that they need to make change.
  • We will also be contacting participants to ask them if they would like to opt in to share their personal data with What Women Want 2.0’s campaign partners (who are listed on the homepage). This will be used to keep them updated with the campaign and the issues that they care most about. It will not be shared or sold to third parties and people can unsubscribe at any point in the future. No personal details will be shared without the prior permission of participants.

The costs of the campaign are currently being paid for through sponsorship and funding, so far provided by vInspired and Barrow Cadbury. There are many people who have volunteered their time, including the teams at We Are Women and Long Run Works.

What Women Want, PO Box 250, Lewes, BN7 9LD

We are looking for volunteers to help support the campaign. Please contact us at hello@thisiswhatwomenwant.org

Don’t worry they haven’t been lost.  All the answers previously submitted via Appgree have been collected and are going to be added to answers received by the digital postcard, Instagram and Twitter, email and printed postcards.
Answers from all these sources will be used to compile the final report and help our partners make the case for change.